Haskell & White LLP Refreshes Branding with Launch of New Website, Logo and Colors

IRVINE, CALIF. (Jan. 23, 2017) – Haskell & White, one of the region’s largest independently owned accounting, auditing and tax consulting firms, has implemented a series of branding improvements that have updated the firm’s visual “look and feel”, and enhanced the functionality of the website, the firm announced today.

Trading in burgundy for a softer blue and gray, the modernized logo with a sleek and stylish font reflects the forward-moving direction of the company, which was founded in 1988 and has been serving Southern California’s middle-market companies ever since.

Haskell & White also launched a comprehensive new website, www.hwcpa.com, that has been designed to enhance client engagement through new features such as a client access portal and an in-depth platform for recruiting the best and brightest CPAs to join the firm as it continues to grow. To date, between its offices in Irvine and San Diego, Haskell & White has more than 70 professionals working at the firm and a reputation for attracting and developing some of the best CPA talent in the state.

“We are excited to be entering this new era for Haskell & White. The public accounting industry is constantly changing, and we are looking forward to what we are going to achieve now and in the future. Our clients’ will continue to receive the highest level of service from our experienced CPAs,” said Managing Partner Wayne Pinnell. “Our motto has been and will continue to be ‘The Value of Experience’ because Haskell & White is committed to adding value to our clients’ enterprises by providing the guidance to make quick and critical business decisions.”

This month, Haskell & White will begin publishing its new blog, offering expert-level thought leadership and direct communication with the public on the latest firm news.

About Haskell & White LLP

Haskell & White LLP is one of the largest independently owned accounting, auditing and tax consulting firms in Southern California, servicing public and private middle-market companies. With locations in Irvine and San Diego, Haskell & White combines the expansive services, knowledge, experience and reach of national and international accounting firms with the personal attention, responsiveness and value of a local organization. Haskell & White works with companies in a broad range of industries including real estate, manufacturing, distribution, life science, technology and retail. The firm provides solid expertise and services to its clients in the tax and audit disciplines, including advising SEC registrants and consulting on mergers and acquisitions. Further information on Haskell & White can be found on the firm’s website, www.hwcpa.com. Connect with Haskell & White at www.facebook.com/haskellandwhite and www.twitter.com/haskellandwhite.

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